Purpose Of Music Videos
Music Videos, when looking at it from an industry standpoint, are used solely to promote the sales of a single or an album containing the single. They are a mass consumed medium, especially with the rise of sites like Youtube and Vimeo. The uploaders would be gaining money from ad revenue on these sites, approximately £1.28 per 1000 views, which means a song like Katy Perry's Roar would have garnered around $5 million. This is a very profitable return (as an alongside to sales) for bigger artists; but for the smaller artists (like our chosen band The Hunna) the creation of a music video would convince people to go out and buy their album. A Music Video blends both visual and audio satisfaction in order to pander to a wider audience; which is why they are a perfect form of promotion.
Music videos also provide a synergy between the music itself and also the live performances of the band or artist; sometimes even bridging that gap. As most Music Videos contain a performance aspect, this can give an audience insight into whether they would enjoy seeing the artist/band live; without having to pay any money to find this out. They can also synergise with other media texts; like the movies they were made to be used in.
The uprising of channels like MTV and 4Music (and in the past Top Of The Pops) lended a big hand for the promotion and growth of the Music Video genre, as record labels were competing to make the best music video in order to garner the most sales. That is why Music Videos today often aim to break boundaries, create new formats or be outright controversial in order to gain traction and in succession more money/sales.
The best example of a Music Video that acted as one of the biggest promotive tools was Wiz Khalifa's See You Again. This is the second most viewed Youtube video of all time (it was the first until the release of Despacito in early 2017), and acted as a promotional tool for Wiz Khalifa, Charlie Puth and the newest (at the time) Fast and Furious Movie. It also would have made around $10 million in ad revenue from Youtube alone; which is another MASSIVE chunk of money.
In conclusion, Music Videos are made for three purposes (in order); promotion of a single or album, monetary gain via ad revenue and finally synergy.
Music Videos, when looking at it from an industry standpoint, are used solely to promote the sales of a single or an album containing the single. They are a mass consumed medium, especially with the rise of sites like Youtube and Vimeo. The uploaders would be gaining money from ad revenue on these sites, approximately £1.28 per 1000 views, which means a song like Katy Perry's Roar would have garnered around $5 million. This is a very profitable return (as an alongside to sales) for bigger artists; but for the smaller artists (like our chosen band The Hunna) the creation of a music video would convince people to go out and buy their album. A Music Video blends both visual and audio satisfaction in order to pander to a wider audience; which is why they are a perfect form of promotion.
The uprising of channels like MTV and 4Music (and in the past Top Of The Pops) lended a big hand for the promotion and growth of the Music Video genre, as record labels were competing to make the best music video in order to garner the most sales. That is why Music Videos today often aim to break boundaries, create new formats or be outright controversial in order to gain traction and in succession more money/sales.
The best example of a Music Video that acted as one of the biggest promotive tools was Wiz Khalifa's See You Again. This is the second most viewed Youtube video of all time (it was the first until the release of Despacito in early 2017), and acted as a promotional tool for Wiz Khalifa, Charlie Puth and the newest (at the time) Fast and Furious Movie. It also would have made around $10 million in ad revenue from Youtube alone; which is another MASSIVE chunk of money.
In conclusion, Music Videos are made for three purposes (in order); promotion of a single or album, monetary gain via ad revenue and finally synergy.
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