Target Audience Questionnaire and Explanation

List your 3 favourite Music genres

The asking of this question gives us an idea of what genre we may want to look into doing for our music video; based on what our target audience thinks is popular. By asking for three choices, it gives our audience more room to think; instead of hastily picking a ‘favourite’.

Name your favourite artist in each of these genres

Whilst this question does not directly affect our production, it does give us an idea of who is popular; and provides us with a research opportunity into why they may be popular and what kind of music and/or videos they create.

Name your favourite music video from each of these artists

This basically boils down to what the audience’s favourite music videos are. By asking this we can see exactly what people enjoy to watch and allows us to compare these videos (as we asked for three again) in order to pinpoint any similarities/conventions that we should incorporate into our own production (or any glaring differences that could point to why these videos are more successful than others).

Why did you enjoy each of these music videos?

Once again, this allows us to know exactly what it is that has made these videos stand out for our audience and why they enjoy them enough to mention them. It allows us as a group to be able to analyse the videos and replicate the success of them.

What do you believe makes a memorable music video?

This question ties perfectly in with our production as it allows us to hear first hand what we need to do to make our video stand out and be remembered by our audience. The aim for our music video is to make it memorable, so we have asked our audience exactly how we can achieve that.

Give 3 examples of Music Videos that are the most memorable to you

This is similar to the previous question but instead of asking for favourites (which is obviously down to personal preference) we are asking for what has been memorable; perhaps because this music video was groundbreakingly different or innovative (either narratively or cinematically).

Do you believe a Music Video should be based more around performance or narrative and why?

As a group we were thinking of incorporating a mix of the two factors; a decision that can be easily changed based on audience feedback; because if the audience does not like one or the other, there is no point including it.

When viewing a music video, do you mind if the aspect ratio is letterboxed?

Again, this is just getting the audiences input on an artistic decision that we want to make as a group, because we believe that having a letterboxed Music Video provides a more visually appealing experience.

Do you prefer narratively focused shots, or ones that are more ‘impressive’ and ‘aesthetically pleasing?

Finally, just asking the audience for input on what kind of shots they would like to see in the finished product, however we are planning on using a mixture of both anyway.