Finding Music Videos (Platforms)

There are a couple of platforms where Music Videos are shown on a regular basis. They garner millions of views across the different platforms; which promotes sales of the songs and albums themselves. The reasoning behind showing Music Videos is all for marketing purposes, but it is definetley a feature of the music industry that everyone appreciates. Some of these platforms include;

Youtube
Youtube is probably the biggest and most popular platform for watching Music Videos; due to the fact that it is easy and free to access. There are many artists who have individual channels, but these are often backed by Vevo (a company that I will be speaking about in a later post), however others have completely separate channels. The Vevo name helps with promotion as it puts all artists under one banner.

TV
You can also watch Music Videos on TV, especially on channels like 4Music (in the UK) or MTV (in the US). Whilst these aren't as popular as Youtube, it is still something that is viewed; especially in bars and businesses where a TV is sitting in the corner (for example a Barber Shop). The only downside of this is that you have to have a TV, cannot watch anything that you want (as it is already predetermined what is being aired) and you have to pay for either a TV license or for the ability to watch MTV.

Itunes
One of the newer features on Itunes is that you can now watch Music Videos on the app and download them if you have paid for the song. This presents another format for these videos to be consumed, however it is no where near as popular as the free alternatives.

Websites (Soundcloud, Vimeo, Bandcamp)
Alongside the much more popular Youtube, there are lots of other sites where Music Videos can be viewed. Vimeo is the same as youtube, whilst Soundcloud and Bandcamp is more for beginners who cannot garner an audience on Youtube and as a result are instead looking for a more specialised webpage.