Intertextuality Analysis 1

-What is Intertextuality?-

Intertextuality is the relationships between different media texts. This can be through different formats (TV/Film/Text/Music) and can often be seen as 'paying homage' to different media texts. Sometimes these can be referred to as 'Easter Eggs', such as having references to Pop Culture in formats like Video Games or having a TV series like The Simpsons remake a cult movie in one of their episodes. This is intertextuality but at the same time it can just be references between 2 texts - in our case we would have intertextuality between our Music Video and our Digipak.

-Intertextuality in Music Videos-

One example of Intertextuality in Music Videos is Taylor Swift's Bad Blood - which aims to look like a trailer for a action/spy/sci-fi movie. The conventions of those types of movies are shown here; large explosions, over the top make-up and costumes and also technological props. I think this is effective because an audience are able to enjoy a music video when they normally wouldn't. Creating a music video like this allows for a larger target audience than a normal pop video - which is reflected by the fact that this music video is not only one of the highest budget of all time, but it is also one of the most viewed of all time. 

Another example is Robbie William's You Know Me, which tributes to Alice in Wonderland; a media text that is one of the most well known across both textual and visual platforms. That makes this extremely effective, as any audience member could recognise the imagery shown here and be drawn in by it. The sets and costumes used here are recognisable and relate to their intertextuality choices. It is also effective due to Robbie William's target audience, which consists primarily of females (young and old but primarily the former). Alice in Wonderland is more of a female centred text so this applies perfectly for that reason. 

-Intertextuality in Our Production-

Due to the fact that our music video is a part of the indie rock genre, we have decided that making a standalone media text that doesn't reference existing music videos would allow us to be more creative in our own right. However, we do want to have a running theme throughout our music video and our digipak - that being the imagery of fire. This can stem from the colour scheme down to the actual image of fire itself. We think that having this theme will allow our products to 'relate better' in that if we can entice an audience through our music video, the themes that they enjoyed will then run throughout the rest of an album and as a result we have gained another audience member.