Typography and Our Use Of Palindromic Structure Through Titling

In the official video for The Hunna's Bonfire - the song that we have chosen to produce a Music Video for - they used a set of title cards to introduce the audience to their production team, record label, band name and the song name, along with a director for the music video. I think this would make for a good discussion point, as we have decided we want to incorporate these cards into our own production (however we may just use the song title). As a result, we need to talk about typography in the music video, not just when considering the digipack - however we could use this point to produce some synergy between the two products. 

-The Hunna's Video-

As stated above, in The Hunna's Music Video, they use multiple titles and logos throughout the opening sequence. The main reason why this is effective is because the logos and text are flashed up on screen quickly - just enough so that you can read it but not so long that it is too 'in your face' and so that it does not retract from the video itself. I especially like the typography used here, with the band's name (The Hunna) having a really interesting font that stands out against the background of all the people. In comparison, Bonfire and the director's name have the same typography, creating a synergy between the song and the director - which makes more sense than the band and the director - as the director is applied to this song alone. Also, the texts are always centered in frame, which draws the viewers eye but also allows for the background to contrast against the text (these background are used later through visual echo). Looking at this, we are going to apply some of these techniques to our own production. 

-Our Video- 

In the very first frame of our video, we use the song name as a centerpiece of the video - with a background of a match being struck (which links to the name of the song). The font that we decided on was called Engravers MT. The reason we chose this is because of its professionality and its solidity (in that the text is the same size throughout in a straight line).  We decided to place it center frame, unmoving even though the background shakes as the match is struck. This is because at this moment, that text is the call to attention, not the clip that we use in context later on. This part of the video, for me, is one of the most effective and at this moment I think it's effectiveness would be taken away by perhaps applying another text (i.e our band name Don't Tell Them) over the top of the below scene. However, we do use typography in one more scene of the video. 

Something that has always intrigued me in the Media Industry and throughout different Media Texts is the idea of palindromic structure, where a text starts where it shall end. It encapsulates the idea of life as a whole, we know exactly where the journey ends, just not how we get there. We decided to try and incorporate this into our video, in that the same title with the same font, size and positioning would be shown at the very end of our video. It puts a lid on this story, building a beginning and an end that only needs to be filled with a middle that we have captured. The switch to a black background signifies the ending of a song, the ending of a life but, as this same font is used in the beginning (so applying the idea of palindrome) it also signifies a new beginning for the characters. I don't know if our audience will receive this in the same way that I picture it, but I hope that through this post you get the idea. I think our current typography decisions influence our music video perfectly and I am glad that we were able to find influence for this idea.